Integrating online and offline Internet marketing Consultants lets a business zero in on prospective sales targets. A successful business has a selection of online assets available, like Web sites and email marketing, Social media and blogs, Web 2.0 interactive web sites and communities, Mobile phone marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Display advertising, viral marketing and webinars. Good digital marketing reinforces a brand and complements offline and direct marketing, like seminars, leaflet drops or print advertising. Direct marketing is more targeted and personalized than other forms of marketing with platforms like leaflets and flyers, Yellow Pages, newspapers and magazines, cold calling, events, seminars and conferences, television and radio, mailers, product demos, billboards and posters. But still Internet Marketing is about identifying your customers and putting your message in front of them online or offline. Besides, Affiliate marketing has come into prominence lately. This system rewards the affiliates of a website for bringing new visitors or customers using their own innovative marketing skills. No business organization can depend on a single website for promoting its products and services. It needs to adopt various online marketing techniques to reach a wider market. Websites are good to start with, but online marketing requires juggling between several web pages. The biggest advantage of online marketing is its feedback system. Feedback helps in tracking the e-marketing results and know how profitable the campaigns are. This is where procrastination can kill you when you go into an online marketing business. For one, how can you anticipate the customer's needs and wants when you always procrastinate because it is a fact that when you go into an online marketing business, you come ready and prepared to be challenged by millions of other online internet marketers worldwide. Understanding the situation as a whole is important to be successful.